Prioritize Carousels for Higher Reach
The account's posts ER of 1.0% sits at the low end of the mid-tier benchmark range (1-2%), so format choice matters.
Details
Industry data shows carousels outperform reels (0.52%) and static images (0.45%) with a 0.55% average ER — shifting more of the content mix toward carousels could help close that gap.
