Prioritize Static Posts and Carousels Over Reels
Sunando Banerjee's Posts ER (2.1%) is outperforming the Reels ER (1.6%) by a notable margin, so the content mix should shift toward static images and carousels for the next 4-6 posts.
Details
Since the overall ER of 1.98% sits well below the nano-tier benchmark of 3.5-8%, doubling down on the stronger format is the fastest lever to close that gap.
