Boost Comment Volume With CTAs
The like/comment ratio is 26.2:1, meaning comments (median 91.0) lag far behind likes (median 3,692.5).
Details
Adding direct questions or polls in captions and pinning a comment to prompt replies will help narrow this ratio and lift the overall ER (currently 1.09-1.11%) toward the top of the mid-tier benchmark range of 1-2%.
