Prioritize Feed, Rework Reels
The overall engagement rate is 7.91%, above the 2.5-5% micro-tier benchmark, but the 25-post sample shows 51.76% posts ER versus 0.17% Reels ER.
Details
Selvin Victor | Sully St Patrick should make feed posts the primary engagement format for the next 25 posts, and use Reels as controlled tests with a different hook, caption, and CTA each time.
