Shift Content Mix Toward Feed Posts
The Posts ER (1.82%) is 60% higher than the Reels ER (1.14%), showing the audience of 63,199 responds better to static/carousel content than video.
Details
Since Reels only get a reach boost for accounts under 50K followers per industry benchmarks, and Sarah Beasley • SULK Knitwear is above that threshold, the account should reduce Reels frequency and reallocate that content budget to feed posts.
