Double Down on Reels Production
The Reels ER of 396.49% dwarfs the Posts ER of 12.11% — that gap is the single biggest growth lever.
Details
Given that 73% of brands prioritize engagement rate over follower count, consistently publishing Reels will also strengthen brand deal positioning within the $2,000–$10,000 per post valuation range. The content mix should shift so Reels represent the majority of the 23-post output cycle, targeting at least 3 Reels per every 1 static post.
