Shift Content Mix Toward Reels
Ivan Sukhamera's Reels ER sits at 17.93% versus 4.17% for standard posts, a more than 4x gap that shows the audience responds far better to video.
Details
Increasing Reels frequency relative to static posts should lift the blended ER, which is already 4.21% and well above the macro tier benchmark of 0.5-1%.
