Double Down on Reels Immediately
Subiksha Shivakumar's Reels are generating a 61.38% engagement rate compared to just 1.65% on posts — that is a staggering performance gap not being fully exploited across the 22 analyzed pieces of content.
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An audit of the current content mix and a shift of at least 70% of weekly output to Reels would capitalize on this outsized return. Given that 73% of brands prioritize engagement rate over follower count, a Reels-heavy feed also directly strengthens the case for brand deals in the $1,000–$5,000 range.
