Double Down on Reels Format
The Reels ER for NAJIYA UMER✨ sits at 43.72% versus just 0.37% for static Posts — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
Shifting the posting cadence to prioritize Reels over static images is recommended, since the data shows this format is the single biggest engagement driver by a wide margin.
