Shift Content Mix to Carousels
The current ER of 0.05% sits far below the mid-tier benchmark of 1-2% for the 145,275-follower bracket.
Details
Carousels post the highest format ER in the data (0.55%) versus Reels (0.52%) and static images (0.45%), so testing a carousel-heavy content calendar for the next 10 posts could help narrow that gap.
