Shift Format Mix to Carousels and Reels
The current ER of 0.05% sits far below the 1-2% mid-tier benchmark for accounts in the 100K-1M range, and static images (0.45% avg ER) are likely dragging the numbers down.
Details
Prioritize carousels (0.55% avg ER) and Reels (0.52% avg ER) in the next 10 posts to close part of this gap, since both formats outperform static content industry-wide.
