Shift Posting Mix Toward Carousels
Sara Walker's Posts ER is 1.98% versus a Reels ER of just 1.02%, meaning non-Reel content is nearly double the engagement efficiency of Reels.
Details
Given that industry benchmarks show Reels' reach advantage is most pronounced for accounts under 50K followers — and the account is at 171,776 — prioritizing carousels aligns with both the internal data and the format benchmark. An audit of the last 22 posts should lead to replacing at least 2 underperforming Reels per month with carousel posts to capitalize on that performance gap.
