Shift Feed Strategy Toward Carousels
Muskaan Madan's Posts ER (0.92%) and Reels ER (0.91%) are nearly identical, meaning Reels are not delivering a meaningful format advantage for styledbymusk.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER — and since Muskaan Madan's current 0.87% overall ER sits well below the 2.5-5% micro-tier benchmark, replacing at least 40% of Muskaan Madan's static posts with carousel series (e.g., outfit breakdowns, styling before/after) gives Muskaan Madan the highest-leverage format shift available right now.
