Shift Feed Strategy Toward Carousels
Reshmy Vijay's current posts ER sits at 0.46%, below the carousel benchmark of 0.55% — meaning a format shift alone could close a meaningful portion of that gap.
Details
An unusually high like/comment ratio of 0.7:1 (more comments than likes) signals the audience is already primed to interact with multi-step, discussion-driven content, which carousels naturally encourage. Audit the last 20 posts and replace at least 50% of static image posts (which benchmark at only 0.45% ER) with carousel formats starting this week.
