Prioritize Carousels Over Reels
Studio McGee's Reels ER (0.14%) is underperforming the overall Posts ER (0.18%), and both sit well below the industry carousel benchmark of 0.55%.
Details
Shifting a larger share of the content mix to carousels — the top-performing format industry-wide — will help close the gap toward the macro-tier benchmark of 0.5-1%.
