Shift Feed Mix Toward Carousels
Studio Ashby's Posts ER (0.68%) is nearly 3x the Reels ER (0.24%), yet Reels ER sits well below the 0.52% Reels benchmark while Posts ER already exceeds the 0.45% static-image benchmark.
Details
Reallocate publishing cadence to prioritize carousels, which benchmark at 0.55% ER, since the current format mix is dragging overall ER down to 0.52% against the 1-2% mid-tier average.
