Replace Reels With More Carousel Posts
Stomie Busy's Reels are significantly underperforming at a 0.52% ER compared to a Posts ER of 1.77% — a gap of over 3x.
Details
Industry benchmarks confirm Reels only average 0.52% across the board and higher reach benefits are primarily for accounts under 50K followers, which the account has already surpassed at 106,670. Shift the content calendar to prioritize carousels, which benchmark at 0.55% ER but align far better with existing post performance, and aim to replace at least 2 Reels per month with multi-slide carousel posts to capitalize on stronger feed engagement.
