Prioritize Static Posts Over Reels
The Posts ER of 10.79% is dramatically outperforming the Reels ER of 0.75%, a gap far wider than the industry benchmark difference (Carousels 0.55% vs Reels 0.52%).
Details
S T E V E C O R D O N Y should shift the content calendar to weight feed posts/carousels more heavily than Reels until the cause of Reels underperformance is diagnosed, since this format is currently dragging the blended 3.36% ER down.
