Double Down on Reels Production
Reels are generating an 18.22% engagement rate compared to just 5.63% on posts — a 3x performance gap that signals a clear audience preference.
Details
The content calendar should be shifted to prioritize Reels as the primary format, aiming for at least 60-70% of the 24-post output going forward. Given the 88,718 followers of Stéphanie Bureau ↟ hiking, travel & outdoors and the industry benchmark showing Reels command a 20-40% rate premium in brand deals, this pivot also directly increases earning potential beyond the current $500-$2,000 per post estimate.
