Shift Budget Toward Posts Over Reels
Stella Jones's Posts ER is 5.99% versus a Reels ER of just 0.91%, meaning static and carousel posts are dramatically outperforming video content.
Details
Given that industry benchmarks show carousels average 0.55% and static images 0.45%, these posts are already beating the benchmark by over 10x — lean into this by increasing the posting frequency for that format. Audit the last 25 posts and identify the top 5 performers by engagement, then reverse-engineer their format, caption length, and topic to replicate that pattern consistently.
