Shift Mix Toward Carousels Over Reels
Stella Weatherall's Reels ER (1.81%) currently trails the overall Posts ER (1.92%), even though industry data shows Reels typically get higher reach for accounts under 50K followers like this one (36,917).
Details
Since carousels benchmark highest among formats (0.55% vs Reels' 0.52% and static images' 0.45%), testing the replacement of 1-2 weekly Reels with multi-slide carousels may determine if format, not reach, is capping engagement.
