Double Down on Reels Format
Steel Soul Shaper sits at 10,743 followers, well under the 50K threshold where Reels get higher reach, yet the account is already outperforming the micro-tier average ER of 2.5-5% with a 7.27% engagement rate.
Details
Shifting a larger share of the content mix to Reels will capitalize on this reach advantage and push the median 753 likes even higher, since Reels also command a 20-40% rate premium from brands.
