Shift Budget Toward Reels Immediately
Reels are already outperforming static posts with a 1.39% ER versus 0.88% for standard posts — lean into that gap by publishing Reels at least 3x per week.
Details
Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and at the 5,749-follower count of Star Learners Child Care, the account is squarely in that high-leverage zone. Aim to make Reels the primary format until the overall account ER climbs closer to the 3.5% nano-tier floor.
