Prioritize Stronger Feed Formats
A 20-post sample shows 3.13% ER for posts versus 1.13% for Reels, so Starburns Industries should make feed posts the engagement anchor and test carousel versions of the strongest topics.
Details
Industry format benchmarks list carousels at 0.55% ER versus 0.45% for static images; each format should be tracked against the current 3.13% post ER.
