Close the Engagement Gap to Benchmark
The ER sits at 0.32%, far below the micro-tier average of 2.5-5%, putting Starbucks Chilled Coffee in the 'low' rating bracket for its 34,633-follower size.
Details
Since 73% of brands prioritize engagement rate over follower count, closing even half this gap would meaningfully improve the $60-$250 deal valuation without needing more followers.
