Prioritize Reels to Close the ER Gap
The current ER is 0.62-0.63%, far below the 2.5-5% average for micro creators (10K-100K).
Details
Since Reels get higher reach for accounts under 50K followers and outperform static images (0.52% vs 0.45% benchmark ER), shifting the content mix toward Reels will help close this gap and drive engagement above the median 323 likes per post.
