Shift Content Mix Toward Reels
The Reels ER of 9.59% massively outperforms both the Posts ER (0.18%) and the industry Reels benchmark (0.52%), while static/carousel posts are dragging the overall ER down to 0.2% versus the 2.5-5% micro-tier average.
Details
Since accounts under 50K followers get higher reach on Reels, SRKL EDITS should shift the posting cadence to prioritize Reels over static posts to compound this existing strength.
