Prioritize Static Posts Over Reels
Static/carousel posts are driving a 5.32% ER while Reels lag far behind at just 0.91% ER — a massive gap for the same audience.
Details
Since the account sits at 21,641 followers (micro tier, where average ER benchmark is 2.5-5%), the content mix should shift toward more image/carousel posts and use Reels only for reach experiments, not primary engagement goals.
