Prioritize Static/Carousel Posts Over Reels
The Posts ER sits at 8.55% versus 7.2% for Reels, showing the audience of 5,140 followers responds more to feed posts than video content.
Details
Shift the content mix to weight 60-70% toward carousels/static posts to capitalize on this gap, while still using Reels selectively since they drive higher reach for accounts under 50K followers.
