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@spen_fitness · 35.7K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 35.7K followers · 0.40% engagement
Next step
Snippet can use this instagram result for @spen_fitness to find brands, write emails, and help you close deals.
Your post rate
$60-$250
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @spen_fitness's $60-$250 post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @spen_fitness's instagram audience is a fit and ask for $60-$250 per post.
Next steps
Simple fixes that can help brands take you more seriously.
Spen | Online Coach's Reels are generating a 3.65% engagement rate compared to just 0.36% on static posts — a 10x performance gap that demands a format pivot.
Details
Since the account sits under 50K followers, industry benchmarks confirm Reels also receive higher algorithmic reach in this tier, compounding the advantage. Aim to make at least 70% of the next 10 posts Reels to capitalize on this and close the gap toward the 2.5-5% micro-tier benchmark.
The like-to-comment ratio is 10.5:1, meaning the audience is passively liking rather than actively engaging — a pattern that suppresses the overall 0.4% engagement rate well below the 2.5% micro-tier floor.
Details
End every caption with a specific, low-friction question tied to the fitness content (e.g., 'Drop your current PR below') to convert passive likers into commenters. Shifting even 20% of the median 126.5 likes into comments would meaningfully move the engagement rate upward.
The current estimated brand deal value of $60-$250 per post is suppressed by the low 0.4% engagement rate, but 73% of brands prioritize engagement rate over follower count — meaning the Reels' 3.65% ER is the strongest negotiating asset right now.
Details
Build a rate card that leads with the Reels engagement rate and positions Reels placements at a 20-40% premium over feed posts, in line with industry benchmarks. Creators with published rate cards close deals 40% faster, making this one of the highest-leverage non-content actions to take this week.
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