Prioritize Carousels And Reels
At 202306 followers, sparrow__official’s 0.03% engagement rate is well below the 1-2% benchmark for mid-tier accounts.
Details
Carousels and Reels should be the primary formats for upcoming posts, since their benchmark engagement rates are 0.55% and 0.52%, compared with 0.45% for static images, and each format should be tracked against the 1-2% target.
