Prioritize Reels With Comment Prompts
The Reels ER for Souza | Couture is 1.92%, compared with 0.01% for posts overall, so Reels should be the primary format in the Instagram content mix.
Details
Use a strong first-frame couture reveal and end each Reel with one specific question; the 1.92% Reels ER is above the 0.52% format benchmark and within the 1-2% mid-tier benchmark.
