Prioritize Carousels And Reels
Instagram ER is 0.21%, below the 0.5%-1% macro benchmark, so make carousels and Reels the primary formats in the next 20-post test.
Details
Format benchmarks are 0.55% for carousels and 0.52% for Reels versus 0.45% for static images; repeat formats that exceed 0.21% ER.
