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@sothebysrealty · 574.3K followers
Below average for your follower size
Niche relevance and content quality matter more than raw numbers
Your engagement is lower than most creators your size, but brands may still work with you. Snippet also looks at your niche, content, and audience fit.
Find brands for my niche →Based on 574.3K followers · 0.14% engagement
Next step
Snippet can use this instagram result for @sothebysrealty to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @sothebysrealty's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @sothebysrealty's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Sotheby's International Realty's Reels ER (0.11%) trails the static/carousel Posts ER (0.16%), and industry data shows carousels average 0.55% ER vs Reels' 0.52% — the opposite of what the current mix reflects.
Details
Shifting content toward multi-image carousels can help close the gap toward the 1-2% mid-tier benchmark for accounts of this size (574,284 followers).
The like/comment ratio is 13.6:1 with a median of just 18 comments per post against 771 median likes — comments are the biggest engagement bottleneck.
Details
Adding explicit questions or polls in captions (e.g., 'Which listing would you tour first?') can push comment volume up and move the 0.14% overall ER closer to the 1-2% mid-tier average.
With an estimated brand deal value of $250-$1,000 per post and 73% of brands prioritizing engagement rate over follower count, the current 0.14% ER (well below the 1-2% mid-tier benchmark) is likely limiting deal size more than the 574,284 follower count.
Details
Publishing a transparent rate card can help close deals 40% faster while engagement metrics are worked up toward the benchmark.
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