Prioritize Higher-ER Feed Content
Across 25 analyzed Instagram posts, feed posts produced a 12.16% ER versus 3.5% for Reels, so feed content should be the primary engagement format until Reels close that gap.
Details
Keep Reels in the mix for reach because accounts under 50K followers can receive higher Reel reach, and sophie jackson's 36,940 followers place the account below that benchmark; use a clear comment prompt and compare each Reel with the 12.16% feed result.
