Shift Feed Strategy Toward Reels
Sophie Goldie ☀️ (Hilaire)'s Reels are dramatically outperforming their static posts — 29.34% ER on Reels versus just 0.56% ER on posts — yet their overall account ER sits at 0.92%, well below the 2.5-5% benchmark for micro-tier creators.
Details
Aim to make Reels their primary content format by posting at least 3 Reels for every 1 static post, capitalizing on the format that is already driving the vast majority of their engagement.
