Shift Content Mix Toward Reels
Sophie Hellyer's Reels ER sits at 9.81% compared to just 0.47% for static Posts — a massive gap versus the 0.52% industry Reels benchmark.
Details
Since Reels are clearly the best-performing format, increasing the posting frequency of Reels relative to static images can pull the overall ER (currently 0.54%) closer to the 1-2% mid-tier benchmark.
