Sophie Bertrand's InstagramEngagement

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sophiebertrand_
Sophie Bertrand

@sophiebertrand_ · 46.0K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$60-$250 per post

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LowAverageGoodExcellent
-1
Median Likes
39
Median Comments
24
Posts Analyzed
$60 – $250per sponsored post

Based on 46.0K followers · 0.08% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @sophiebertrand_ to find brands, write emails, and help you close deals.

Your post rate

$60-$250

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @sophiebertrand_'s $60-$250 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @sophiebertrand_'s instagram audience is a fit and ask for $60-$250 per post.

Want Snippet to find brands and send the emails?

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Feed Strategy Toward Carousels

The current engagement rate of 0.08% is drastically below the 2.5-5% benchmark for micro-tier accounts, and the Posts ER (0.09%) already edges out the Reels ER (0.08%), suggesting static and carousel content resonates slightly more with the existing audience.

Details

Industry benchmarks show carousels average 0.55% ER versus 0.52% for Reels — prioritize publishing carousel posts that invite swipe-through behavior, such as step-by-step guides or multi-image storytelling, to maximize saves and shares. Aim to make at least 50% of the next 10 posts carousels and track whether median likes (currently at a critical low) begin to recover.

Move 02

Convert Comments Into Conversation Loops

A Like/Comment ratio of 19.2:1 combined with a median of 38.5 comments per post indicates the audience is willing to engage verbally, yet the overall ER of 0.08% shows that engagement is not compounding into reach.

Details

Respond to every comment within the first 60 minutes of posting to trigger Instagram's algorithm signals, and end every caption with a direct, single-question call-to-action to sustain comment threads. Since 73% of brands prioritize engagement rate over follower count, converting the existing comment base into longer threads could meaningfully lift the ER and directly increase the estimated brand deal value beyond the current $60-$250 per post ceiling.

Move 03

Leverage Reels Reach Under 50K Followers

With 45,950 followers, Sophie Bertrand is still within the sub-50K window where industry benchmarks confirm Reels receive higher algorithmic reach — yet the Reels ER sits at only 0.08%, well below the 0.52% content format benchmark.

Details

Post at least 3 Reels per week using trending audio within 48 hours of it peaking, and include a strong hook in the first 2 seconds to reduce drop-off and boost completion rate, which directly feeds reach. Improving Reels performance before crossing the 50K threshold is time-sensitive, as this algorithmic reach advantage diminishes as the account grows.

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Sophie Bertrand's Instagram Engagement Rate: 0.08%