Shift to Comment-Driven Carousel Content
The Like/Comment ratio is an unusual 0.7:1 with a median of 32 comments per post, meaning the audience is more inclined to comment than like — a signal that conversation-triggering content resonates with them.
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Sonyaa Ayoddhya should lean into this by posting carousels with open-ended questions or multi-slide storytelling, since industry benchmarks show carousels lead all formats at 0.55% ER. The current Posts ER sits at just 0.01% against a mid-tier benchmark of 1-2%, so optimizing the highest-engagement format is the fastest lever to close that gap.
