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@sonnybrownbreakdown · 32.8K followers
Top 20% of creators your size
Your audience is 2x more engaged than average
Based on 32.8K followers · 2.38% engagement
Next step
Snippet can use this instagram result for @sonnybrownbreakdown to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @sonnybrownbreakdown's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @sonnybrownbreakdown's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
The Reels ER sits at just 0.17%, drastically underperforming the Posts ER of 4.45% and the 0.52% industry benchmark for Reels.
Details
Since static/carousel posts are already outperforming the micro-tier average (2.5-5%), production time should be reallocated toward feed posts and carousels until the cause of Reels underperformance—likely hook, pacing, or topic mismatch—is diagnosed.
The like/comment ratio is 62.3:1 (769 median likes vs.
Details
13 median comments), meaning comments are the weakest engagement lever despite carrying more algorithmic weight. Adding explicit comment-driving CTAs (questions, polls-in-caption, 'comment X for Y') to every post can push this ratio closer to industry norms and lift the overall 2.38% ER toward the top of the 2.5-5% micro-tier range.
The Posts ER of 4.45% beats the carousel benchmark (0.55%) and static image benchmark (0.45%) by a wide margin, showing the audience of 32,834 responds far better to these formats than to Reels.
Details
Increasing the posting frequency of carousels specifically is recommended, as they historically get higher reach for accounts under 50K followers, directly matching the follower tier of Sonny Brown.
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