Prioritize Carousel-Led Format Testing
At 175551 followers, the 0.07% Instagram ER is below the 1-2% mid-tier benchmark; the 20-post sample can serve as the baseline for a structured format test.
Details
Prioritize carousels and Reels, which have benchmark ERs of 0.55% and 0.52%, versus 0.45% for static images, and compare each post's ER, likes, and comments.
