Double Down on Reels Immediately
Sonali Bhagat's Reels are generating a 117.34% engagement rate compared to just 1.37% on posts, making Reels the single highest-performing content format by a massive margin.
Details
Shift at least 70% of the weekly content output to Reels, since industry data confirms Reels get higher reach for accounts under 50K followers — and at 16,622 followers the account sits well within that window. Aim to publish a minimum of 3 Reels per week to compound that reach advantage and pull the overall account ER closer to the 2.5-5% micro-tier benchmark currently being underperformed against.
