Prioritize Static/Carousel Posts Over Reels
Feed posts are pulling a 1.02% ER, well above the Reels' 0.73% ER, and both outperform the industry format benchmarks of 0.55% for carousels and 0.52% for Reels.
Details
The posting cadence should lean more on carousels and static images, since that's where the audience is already engaging most, and Reels should be used selectively for reach rather than as the primary format.
