Prioritize Carousel-Led Storytelling
The Reels ER is 0.13%, compared with 0.32% for posts, while the industry benchmark is 0.55% for carousels, 0.52% for Reels, and 0.45% for static images.
Details
Shift more Instagram feed content toward carousels with a clear narrative, useful details, or a final-slide question, then compare each format against the 0.32% posts baseline.
