Shift Content Mix Toward Reels
Reels ER sits at 55.07% compared to just 7.48% for standard posts—a gap of over 7x.
Details
Given that the industry benchmark for Reels is only 0.52%, Gaurav Yadav is vastly outperforming the format norm, so increasing Reels frequency relative to static posts should compound the already excellent 8.1% overall ER.
