Prioritize Static Posts Over Reels
The Posts ER of 2.41% is more than 3x the Reels ER of 0.71%, despite Reels typically getting higher reach for accounts under 50K followers (Soft Baroque is at 41,784).
Details
The content calendar should lean more heavily on static/carousel posts, which are clearly resonating better with the audience, while testing 1-2 reels per week with stronger hooks to see if reach converts to engagement.
