Shift Content Mix Toward Reels
Dessirée's Reels ER sits at 177.27% versus just 1.89% for static Posts — a massive gap that shows the audience responds far more to video.
Details
Since accounts under 50K followers (the account is at 33,346) get higher organic reach on Reels per industry data, increasing Reels frequency to 3-4x/week could pull the blended ER above the current 2.38% and closer to the top of the 2.5-5% micro-tier benchmark.
