Shift Content Mix Toward Reels
Anshika Gupta's Reels ER of 4.06% is dramatically outperforming both the Posts ER of 0.91% and the industry Reels benchmark of 0.52%.
Details
Since the overall Posts ER (0.91%) sits below the mid-tier average of 1-2%, increasing Reels frequency relative to static posts and carousels should pull the blended ER closer to or above the mid-tier benchmark.
