Shift Content Mix Toward Reels
Anshika Gupta's Reels ER of 4.11% is more than 4x the Posts ER of 0.96% and roughly 8x the industry Reels benchmark of 0.52%, showing Reels are the strongest engagement driver.
Details
Increasing Reels frequency relative to static posts can pull the overall account ER (currently 0.95%) closer to or above the mid-tier benchmark of 1-2%.
