Prioritize Reels With Comment Hooks
Reels should be the default format for the next content tests: the Reels ER is 13.94%, compared with 4.4% for posts across the 28 analyzed posts.
Details
At 33,889 followers—below the 50K threshold where benchmarks say Reels get higher reach—each Reel should open with a clear topic and end with a specific comment question.
