Shift Content Mix Toward Reels
Smoo's Reels ER sits at 1.92%, more than double the static Posts ER of 0.93%, and well above the industry Reels benchmark of 0.52%.
Details
Since the account is already outperforming the macro-tier average (0.5-1%) with Reels, prioritizing increased Reels frequency relative to static posts will pull the overall 1.11% ER higher.
